Pharma Study 2: New Agency/DTP Scheme Research

We undertook research to test the perceptions of wholesalers, hospitals, and retail pharmacies for a new agency scheme. This included an examination of preferences for new carriers, delivery frequency and alternative methods of discounting.

It also included perceptions about an existing agency scheme from both a both financial and process perspective.

In undertaking the study we helped our clients to understand how elements of a new scheme would affect the supply chain and how acceptable they would be to customers.

Conclusion: Our clients were able use the customer perceptions in their decision to launch an agency/DTP scheme and what form it should take.