Pharma Study 3: Cold Chain Deliveries to Hospitals

Our pharmaceutical-manufacturing client wished to understand whether hospitals would prefer direct deliveries or wholesaler deliveries for a number of their cold-chain products.

We set about creating a questionnaire that would identify the problems they experienced with direct and wholesaler cold-chain deliveries.

We then asked them to express a preference for either and why.

We then asked them whether they would strongly object to either.

Conclusion: Our clients used the results to restructure their hospital deliveries and ultimately improve the service provided to hospitals and patients.